Automate Your RTO Marketing Using Your cynergi|suite Data

February 25th, 2022

How Easy Would Your Direct-Mail Marketing Be if You Could Automate the Entire Process Using Your cynergi|suite Data?

No more scrambling to put together lists. No more papercuts from folding mailers. And definitely, no more licking envelopes. cynergi|suite integrates directly with Darwill, enabling your company to automate your customer marketing, using your existing data, with daily or weekly trigger-based programs.

How Does Darwill Work?

Darwill’s trigger-based programs allow you to set up direct-mail campaigns that are automatically sent to customers based on their actions or buying behaviors to help improve retention. With a direct daily flow of data from cynergi|suite, Darwill enables you to target the right customers, at the right time, with the right message, delivering exceptional ROI for your RTO business.

What Are Some Benefits of Darwill’s Integration?

Automated Marketing. Darwill’s trigger-based marketing plans are driven by up-to-date data from cynergi|suite.
Cost. There aren’t any monthly or subscription costs associated with Darwill — you simply pay the price per piece and nothing more.
One-Stop Shop. Your creative, data science, production, and fulfillment are all completed in-house by Darwill.
Consistency. Weekly/daily mail drops help to create a steady flow of store traffic.
Rapid Retargeting. Convert anonymous web visitors into customers with smart IP-based retargeting.
It’s Easy. Predesigned, customizable direct marketing campaigns.
Reporting. Powerful match back reporting for an in-depth analysis of your campaign success.
Audience. Darwill provides the ability to target new customer groups based on existing data.

What Types of Marketing Campaigns Can You Implement With cynergi|suite and Darwill?

Paid in Full Letters

Contact customers before and after their payout date to encourage them to open up new agreements.

Weekly deployment
Personalized at the individual and store levels
Under $12 cost per sale—no minimums
Send up to 9 follow-up letter options

New Agreement Letter

Thank customers when they sign up for a new agreement.

Great for when customers have an old agreement and start a new one
Encourage customers to sign up for autopay online

Birthday Cards

Wish your customers a happy birthday and extend a special offer for them.

Personalized at the individual and store level
Under $10 cost per sale

Collection Letters

Remind customers of their late payments at different increments. Cadence options include 5, 14, 21, or 30 days.

Returned Merchandise

Win back customers that have returned an item with new rental agreement incentives.

Postcard and letter with four follow-up options: ASAP, one month, two months, or three months
Weekly deployment

One Agreement Letter

Send targeted letters to customers with one agreement.

Entice customers to open more agreements
Monthly deployment

What Else Can Darwill Help You With?

Rapid Retargeting

Convert your web visitors into customers via direct mail. Using IP addresses from your website visitors, Darwill uses a reverse IP algorithm to locate physical addresses and help you target customers with direct mail based on items they viewed on your website.

Darwill includes the capability of writing rules around suppression to determine how often to deploy mail per web visit.

Intelligent ROI Reporting

This new integration allows you to view results-based reporting from Darwill. The daily feeds between cynergi|suite and Darwill allow you to see how impactful your marketing campaigns are.

Set Your Store Apart.

With cynergi|suite’s Darwill integration, you can take your RTO business’s direct-mail marketing efforts to the next level. If you’re an existing cynergi|suite customer, getting started with Darwill is easy — simply contact your Account Executive.

If you’re thinking about cynergi|suite, and you’re interested in learning more about Darwill’s integration, contact us to schedule a demo.

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