April 7, 2026 | By: High Touch Technologies
A Smarter Way To Connect With Your Customers
In the rent-to-own industry, every minute at the counter matters. If you’ve ever had a customer waiting for a text just to complete an opt-in, you know how quickly that process can slow things down.
That’s why we’ve made an important update to cynergi|suite’s text messaging opt-in process that’s designed to remove friction, save time, and make communication easier for both your team and your customers.
Let’s take a closer look at what’s changed and how it will help your RTO business run more efficiently.
What’s New? Text Opt-In, Simplified
cynergi|suite’s 2-Way Text Messaging feature now gives customers the flexibility to opt in on their own time without requiring employee assistance.
Previously, opting in meant:
Now, those in-person steps are no longer necessary.
As long as a customer’s cell phone number is saved in their customer record, they can opt in at any time by simply texting OPTIN to your store’s dedicated SMS number.
This update removes friction from the process, making communication faster, easier, and more flexible for both your team and your customers.
How Does the New Opt-In Process Work?
Customers can opt in to text messaging using one of the following methods:
- Customer Self-Service Opt-In (New). If a customer has a valid customer record and a matching secondary phone/cell number (Secondary Phone#/Cell#) on file, they can simply text OPTIN to your store’s designated SMS number.
- Employee-Assisted Opt-In. Your team can still initiate the process by sending a “Welcome” text, prompting the customer to reply with OPTIN.
The opt-in status is managed within the Customer Maintenance screen, giving your team full visibility and control over customer communication preferences.
6 Key Benefits of cynergi|suite’s 2-Way Text Messaging Feature
1. More Convenience for Customers
Customers no longer need to be physically in your store to opt in to 2-Way Text Messaging. Whether they’re at home, at work, or halfway across the country, they can enable 2-Way Text Messaging when it’s convenient for them.
Today’s customers expect convenience. With text messaging and Digital Signature Capture, customers can complete agreements digitally, confirm details, and stay connected to your store without coming in, helping you move transactions forward faster.
2. Faster In-Store Transactions
Removing the need to wait for opt-in texts at the counter helps keep lines moving. Your team can stay focused on sales and service instead of waiting for a confirmation message.
3. Stronger Customer Communication
With 2-Way Text Messaging, communication becomes a conversation, not just a notification. Once opted in, customers can immediately start receiving payment reminders, account updates, and promotional messages.
4. Reduced Operational Friction
This update eliminates a common bottleneck in the opt-in process. Your staff spends less time managing the process manually and more time building customer relationships.
5. Better Data/Accuracy
For self-service opt-in to work, the customer’s cell phone number must be correctly saved in the Secondary Phone#/Cell# field.
This reinforces an important best practice: clean, accurate customer data leads to better communication, fewer errors, and stronger customer engagement.
6. Stay Informed with the Opt-In/Out Report
To help you track activity, cynergi|suite automatically generates a daily Opt-In/Out Report. This report is available in the Reportal and can be emailed to your Texting Administrator, giving you clear visibility into customer engagement trends without overwhelming you with unnecessary data.
Set Your Store Apart.
At High Touch Technologies, we’re always looking for ways to remove friction from your daily operations while helping you deliver a better customer experience.
This update to cynergi|suite’s text opt-in process is a small change with a big impact helping RTO stores save time, improve communication, and give customers more flexibility.
If you’re already using cynergi|suite, reach out to your Account Executive to make sure you’re taking full advantage of the 2-Way Text Messaging feature.
If you’re exploring new software solutions for your RTO business, now is the perfect time to see what cynergi|suite can do. Ready to streamline your communication and strengthen customer relationships? Contact our team today to learn more or schedule a demo.